OFF-WHITE FLAGSHIP STORE PARIS

Paris, France

Two blocks away from Place Vendôme, Off-White Paris occupies a 19th century corner building at the intersection of Rue de Castiglione and Rue du Mont Thabor. The space combines Parisian elegance with industrial rawness, rethinking Parisian high-end retail. A courtyard, a gallery and a market extend over three floors, gradually revealing to the visitor Off-White’s diverse identity. 

Rue de Castiglione ©️2021 OMA
Rue de Castiglione ©️2021 OMA
Vestibule of corrugated glass ©️2021 Benoit Florençon
Vestibule of corrugated glass ©️2021 Benoit Florençon

Under the arches of Rue de Castiglione is the store’s main entrance – a semi-circular vestibule of corrugated glass – which leads to the ground floor’s centerpiece: a reinterpretation of the typical Parisian courtyard, containing the women’s collection. Framed by arches inspired by the street’s portico, the courtyard’s walls and floors are cladded in white travertine. Sober and refined, the courtyard induces a calm and slow shopping experience but can also accommodate dynamic events such as fashion shows. 

The street’s portico ©️2021 OMA
The street’s portico ©️2021 OMA
Arches inspired by the street’s portico ©️2021 Benoit Florençon
Arches inspired by the street’s portico ©️2021 Benoit Florençon

The entrance on Rue du Mont Thabor leads to what feels like a completely different store. Light blue walls and a black terrazzo floor, filled with AMO-designed freestanding furniture, showcase Off-White’s brand partnerships.

Interior ©️2021 Benoit Florençon
Interior ©️2021 Benoit Florençon
Interior ©️2021 Benoit Florençon
Interior ©️2021 Benoit Florençon

The store’s multifaceted identity is further reinforced by the design of the upper floors. In the intimate atmosphere of the mezzanine, with its low ceiling and small windows, a space inspired by the aesthetics of the gift shop hosts the kids’ and homeware collections, as well as an exhibition wall. On the second floor, for the men’s collection, the high ceiling and large windows facing the city create a luminous, clear space, which can be easily reconfigured for concerts, art shows and parties. 

Interior ©️2021 Benoit Florençon
Interior ©️2021 Benoit Florençon

 A foldable box finished with Sottsass-red veneer conceals the bar and the back of house. The floor accommodates freestanding display elements designed by AMO – metallic clothing racks, wooden tables and white travertine shelving systems – echoing the Parisian flea market. Contrasting combinations of textures and colors emphasize the store’s repertoire of ambiences, creating an abstract reinterpretation of Paris. 

A foldable box ©️2021 Benoit Florençon
A foldable box ©️2021 Benoit Florençon
Freestanding display elements designed by AMO ©️2021 Benoit Florençon
Freestanding display elements designed by AMO ©️2021 Benoit Florençon
Detail ©️2021 Benoit Florençon
Detail ©️2021 Benoit Florençon

Project drawings

Models ©️2021 OMA
Models ©️2021 OMA
Functions ©️2021 OMA
Functions ©️2021 OMA
AMO furniture ©️2021 OMA
AMO furniture ©️2021 OMA

Project information

Location8 Rue de Castiglione, Paris 
ClientOff-White
Lead ArchitectsEllen van Loon, Samir Bantal, Giulio Margheri
TeamLina Jaidi, Camille Filbien, Natalie Konopelski,
Valerio di Festa, Alexandru Tintea,
Claudio Araya, Yushang Zhang, Giada Zuan
CollaboratorsDe Studio (chandeliers)
Barbarito Bancel Architectes (local architect)

Editing and translation: Chuichui, ©️FULLDES authorized publishing, copyright from the Author, Image copyright from the photographer or Company.

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